When Mike from Reliable Plumbing Services first contacted us, his business was struggling. Despite 15 years of experience and great reviews from existing customers, he was barely getting 5 calls per week from his website.
"My competitors are everywhere on Google, but I'm nowhere to be found," he told us. "I've tried everything, but nothing works."
Four months later, Mike was getting 22 calls per week—a 340% increase. Here's exactly how we did it.
The Starting Point: The Audit
Our initial audit revealed several critical issues:
- ❌ Google Business Profile was only 40% optimized
- ❌ No consistent NAP (Name, Address, Phone) across the web
- ❌ Website had no location-specific pages
- ❌ Zero reviews on Google (only on Yelp)
- ❌ Site speed was 6.5 seconds (should be under 3)
Month 1: Foundation Building
Google Business Profile Overhaul
- Added 25 high-quality photos of work, team, and equipment
- Wrote a keyword-rich business description
- Added all 12 services with detailed descriptions
- Set up weekly Google Posts
- Implemented a review request system
Technical Fixes
- Migrated to faster hosting (6.5s → 1.8s load time)
- Compressed all images
- Fixed mobile usability issues
Results after Month 1: Calls increased from 5 to 8 per week (+60%)
Month 2: Local SEO Expansion
Citation Building
We built and corrected listings on 50+ directories:
- Yelp, Yellow Pages, Angi
- Industry-specific directories
- Local business directories
- Chamber of Commerce
Service Area Pages
Created optimized pages for each neighborhood Mike served:
- "Emergency Plumber in [Neighborhood]"
- Unique content for each page
- Local landmarks and references
- Embedded Google Maps
Results after Month 2: Calls increased to 12 per week (+140% from start)
Month 3: Content & Reviews
Review Generation
Implemented a systematic review request process:
- Automated text after each job
- Follow-up email with direct review link
- Response to every review within 24 hours
Reviews went from 0 to 23 (average 4.9 stars)
Blog Content
Published 4 local-focused blog posts:
- "Common Plumbing Issues in [City] Homes"
- "How to Prevent Frozen Pipes in [City]"
- "Water Heater Guide for [City] Homeowners"
- "When to Call an Emergency Plumber"
Results after Month 3: Calls increased to 18 per week (+260% from start)
Month 4: Optimization & Scaling
Conversion Optimization
- Added click-to-call buttons throughout site
- Implemented live chat
- Created emergency service landing page
- Added trust signals (licenses, insurance, guarantees)
Continued Efforts
- Weekly Google Posts
- Monthly blog content
- Ongoing review generation
- Citation monitoring
Results after Month 4: 22 calls per week (+340% from start)
The Numbers: Before vs. After
| Metric | Before | After | Change |
|---|---|---|---|
| Weekly Calls | 5 | 22 | +340% |
| Google Reviews | 0 | 23 | +23 |
| Map Pack Rankings | Not ranking | #1 for 8 keywords | — |
| Organic Traffic | 120/mo | 890/mo | +642% |
| Website Speed | 6.5s | 1.8s | -72% |
Mike's Testimonial
"I was skeptical at first—I'd been burned by SEO companies before. But ORBTSEO delivered exactly what they promised. My phone rings constantly now, and I've had to hire two new technicians to keep up with demand. Best investment I've ever made in my business."
Could This Be You?
Mike's story isn't unique. We've helped hundreds of local businesses achieve similar results. The strategies that worked for him can work for your business too.
Ready to write your own success story? Get your free SEO audit and let's discuss how we can help your business grow.